Scott Case
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« Reply #2 on: January 01, 2009, 01:23:44 PM » |
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Personally i would have to disagree.
The number of giveaways does not really affected the usefulness at all.
What has killed the giveaways is the "Paid For Immunity".
What is "Paid For Immunity" you might ask. Well basically this is when the contributor for the giveaway purchases a "OTO or Special Offer" allowing them to bypass having to promote the giveaway.
What does this accomplish ?
MUCH LESS promotion of the giveaway event. I mean seriously, if you can pay 27 bucks ( give or take ) and have your gift listed on the first page and not have to promote, ARE YOU GOING TO PROMOTE. Didnt think so, your going to pay your OTO fee and sit back and let others do the promoting for you. Well what happens when half your contributors are doing the same thing ? NO TRAFFIC to the giveaway event = Minimal New Subscribers for EVERYONE, not just the contributors, but also the event admin. Sure the admin is probably getting quite a bit of money for the Upgrade Offers, But the event overall is going to be a flop as the amount of promotions is going to be minimal.
If you follow a couple simple guidelines when you are planning a giveaway, it will be a huge success.
#1 : Theme your giveaway - have an event that is targeted to ONE market, does not really matter what market, could be ebooks, scripts, software, PLR only, articles, videos, you name it. If your giveaway event is themed, EVERY person that comes to the site knows exactly what they will find inside available to download.
#2 : If you do offer contributors a OTO ( or upsell ) DO NOT offer immunity from promotion, the whole point of a giveaway event is to build a list and how can you do that if you are letting contributors not promote the event. Offer other things to the contributor such as Extra Gift Entries, Ability to add a "Special Offer" to the event, Products, Services, ect.. Anything but immunity.
I have run MULTIPLE giveaway events over the years, I have used MANY different scripts and have developed my own that has the features i wanted and none of the BS some of the other have.
I follow along with my 2 simple guidelines for the most part EVERY one of my events is a success for EVERYONE, I get alot of new subscribers to my list, the contributors get alot of new subscribers to there list.
Of coarse there are ALWAYS a few that will join as a contributor, Do MINIMAL promoting of the event and complain they did not get many optins.
Well i would have to ask the contributor: Did you do your fair share of promoting? Did you have a gift that is of use to the members? Was the process of getting the gift as streamlined as possible? ( having to jump through a dozzen hoops and see umpteen offers before you actually get your gift will definitely decrease the amount of optins you get )
If run correctly EVERY giveaway event can be successful.
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